Marketing
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Panhandle Productions
They do awesome STR listing photos / videos and drone photos / videos. I recommend getting a drone video which can be used on the second page of VRBO.
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Hostfully
They offer many different solutions including direct booking websites, channel managers, home guidebooks etc.
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Touch Stay
They offer a really cool digital guidebook
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PriceLabs
This is probably the most used dynamic pricing tool out there for STRs. They also have a market data part of the service.
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GuestView Guide
This is a giant touchscreen that stays in the unit, hung up on the wall. It provides all your property information but also tons of local info as well. The better local management companies use these as well. It can help you stand out from other hosts.